Villanova Viewbook & Collateral
Employer: Fausset Printing
Responsibilities: Created a professional viewbook and collateral for both students and parents, highlighting the school’s uniqueness to appeal to prospective families. Designed a fun and inviting, yet professional viewbook and collateral utilizing copy and images provided by the client. Inspiration for the design came from discussions with client to have a fun, warm, and informative viewbook that could be used as a jumping off point for the other collateral pieces.
Result: Final product resulted in a significant increase in parent/student interest in the school and increasing entry applications.
Programs used: InDesign, Illustrator and Photoshop